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HOSE™ Success Map

‘Hands-On’ Structured product management Experience (HOSE™) is RLS's dynamic 9-stepped systematic approach to outstanding product management leadership.  HOSE™ ensures that ‘no stone is left unturned to achieve’ the next level of success for your product, your product portfolio and the overall growth of your organisation. The 9-step approach comprises:

  • A fully stakeholder engaged process to lead and drive business case development from product concept to board approval and funding decisions.
  • A process-led approach for peace of mind, ensures that ‘no stone is left unturned to achieve.’ Market sizing, market dynamics, financial forecasting, technical review, regulatory review? All bases are covered.
  • Product development proposals streamlined to a compelling pitch (1 minute, 5-10 minute, full investor plan).
  • 'Deep and Broad’ market research tailored to your requirements, in order to get the market insight that you need.
  • Deeper technical interviews.
  • Broader quantitative market research-based surveys.
  • Desk-based research, telephone interviews, customer panels and focus panels.
  • In context with the market dynamics, your strategy and your capabilities.
  • Transfer market requirements to prioritised product features and benefits.
  • Leading strategies and priorities through all functions to ensure engagement and goal alignment - starting at the top.
  • Guidance and best practice to
    • build collaborative project teams with clear agreed goals against organisational priorities.
    • demonstrate how to effectively delegate project priorities across all functions.
    • manage information actively. For example, to drive Sales or Planning.
  • Stakeholders who are fully engaged with project priorities.
  • An agreed strategy for product volume, share gain, revenue and margin impact.
  • The global portfolio strategy, including product P&L.
  • An evaluation of proposed opportunities to implement volume, cost and share gain improvement activities.
  • Data mining, analysis and conclusions to enhance the global product strategy.
  • 1-5 year portfolio planning.
  • Set-up and implementation of organisational priorities aligned to portfolio plan.
  • Evaluation of product workflow solutions and a defined improvement plan.
  • Structure and leadership for portfolio management and presentations to executives for decisions.
  • A strong business case.
  • A compelling and competitive product positioning/customer focused value propositions which achieve customer advocacy.
  • Transparent portfolio priorities.
  • An enhanced product offer, more complete for customers.
  • Product specifications in line with the market opportunity and technical capabilities.
  • Market and customer analysis to develop customer insight, understand trends, risks and opportunities. Through extensive research and identifying and asking the most critically important questions.
  • A product roadmap strategy from NPD to discontinuation.
  • Managed product obsolescence by ‘the bottom 10%’.
  • The product launch and product marketing plan/ tactics, in close collaboration with the sales channel(s) and with shared goals.
  • Effective communication from New Product Development (NPD) to obsolescence.
  • A detailed market pricing and economic analysis.
  • Ensuring that training priorities are focused and matched to the business and portfolio strategies.
  • Conducting training needs analysis, evaluating training outcomes in continually evolving and improving training programmes.
  • Executing training matched to the marketing plan with meticulously prepared training materials.
  • A managed mini P&L for the product to lever price, volume, share gain, revenue and margin opportunities more effectively.
  • A balanced approach in order to lever the most impactful opportunities.
  • Data mining, analysis and conclusions to enhance the global pricing strategy and its contribution to the bottom line.
  • Accountable for the product P&L, viewed as the general manager and go to authority for their product(s).
  • Successful at leading cross functional projects to completion.
  • Promoting the product internally and externally.
  • Fostering engagement and action from stakeholders in Operations, R&D, Quality, etc.
  • Capturing product feedback and communicating success relentlessly.