Value Proposition Propagator Tool (VPPT™)

Developing and tuning a customer focused value proposition for your product and overall offer

The Value Proposition Propagator tool is a flexible method for developing and tuning a customer focused value proposition for your product, product range, workflow solution and overall offer.

For: [List stakeholders, Describe target customer] What are their drivers and constraints?
Who: [Describe CORE purpose of the role occupied by stakeholder(s)] What helps them to win?
The: [Your Product Name]
Is a: [Clear, relatable and provable description] Does it resonate with the CORE purpose?
That: [Key functionality(s)] Described briefly and clearly?
Unlike: [Existing methods] Showing evidence of understanding strengths and weakness?
It: [Show unique value] Where is/ are the sweet spot(s) for the target customer(s)? What currency does the value have? (e.g. Time-saved, speed, scalability, value increased?)
1 Key message 1 with proof
2 Key message 2 with proof
3 Key message 3 with proof

We have found it to be helpful on several occasions over the years. It has worked best when part of a workshop and with participation from customers and internal stakeholders, for example from R&D, Sales, Product Management, Marketing, support functions and leadership. This way you can develop a singular team view, a combined team-powered vision, as well as a great customer focused value proposition – a powerful combination!

We would recommend to draft the value proposition early, perhaps at the point of completing a Product Requirements Document (PRD). By doing this as a cross-functional team it can unify the team’s power and commitment around the challenge!

To make a start just complete the GREEN and then the BLUE items whilst using the RED questions to guide you.

Please contact us at to work on this in detail for you and with you.

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